Powerful, Unmatched Promotional Channels
Since the first Entrepreneurship Expo, we have been known as a crowd puller. How do we do it? We employ a powerful strategy comprising a potent mix of print, broadcast and outdoor advertising, combined with a planned web campaign that’s second to none. The result? We attract and deliver thousands of high quality, focused visitors right to your doorstep!
Print Media: Strategic advertisements will be placed in major newspapers throughout Malaysia including The Star, Utusan Malaysia, Sin Chew Daily and Guang Ming Daily, reaching over 2.8 million readers nationwide
Broadcast: EE2008 will be featured on TV and Radio, both in commercials and talk programmes – with an estimated total viewership of 4.2 million.
Direct: In co-operation with our media partners we will be conducting a direct email campaign to reach a huge pool of potential entrepreneurs and current business owners.
Outdoor: Billboards and street buntings will be placed in strategic locations in Kuala Lumpur, reaching 1.5 million motorists daily over a monthlong period.
Public Relations: That's not all! Our Public Relations division will co-ordinate a Press Launch, a Press Preview and issue press releases to major print and broadcast media to generate publicity for the event.
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